Watching television could never be described as a particularly healthy activity.
So it’s crucial that sports-related commercials are on at the right time to catch the target market.
Saturday afternoons, for instance, are probably not the best time.
Although there’s a lot of sport on TV, the only people watching it then are those who don’t play it.
‘Midweek Sports Special’, however, is on at a time when even the keenest sports players are happy to relax.
And obviously a sports programme is the best environment in which to sell sports-related goods, or other products and services targetted at sports-mad young men. Because watching is the next best thing to playing.
If you want to be sure that your commercials are getting a healthy reception, ring Jonathan Shier, Director of Sales & Marketing, on 01-387 9494.
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