BROADCASTING licences are reviewed every six years by the Independent Television Authority. The major shake-up, which comes into effect today, 13 years after the start of ITV, is a severe warning to the various independent companies that there is no room for complacency.

The very fact that the oldest independent company of them all, Rediffusion, has not retained complete control of London’s weekday programmes is an indication that licences will not automatically be renewed.

Today, it has merged with ABC TV, and as from now your programmes from Monday to Thursday [sic] inclusive are coming to you by courtesy of Thames Television

At a Mansion House luncheon, the service was launched in the presence of figures prominent in London’s Government and business, in London’s music, art and sport, and in the nation’s Press and Parliament which reflect the life and power of the capital.

Speakers included the Lord Mayor, Lord Aylestone, chairman of the ITA, Sir Philip Waster [sic – Warter], chairman, and Howard Thomas, managing director of Thames Television.

Eamonn Andrews introduces recorded highlights of the luncheon at 11.30 tonight. Andrew Gardner describes the scene and talks to some of the distinguished guests present at the Mansion House.

At the weekend – Friday [sic] through to Sunday – programmes will be controlled by the London Television Consortium (London Weekend). This is the company that attracted Michael Peacock away from the BBC and has David Frost as one of its star men.

Then, as in the past programmes made by regional companies will be fed into the schedule for the London area.

Coronation Street, for instance, will continue from Granada, as will University Challenge, What the Papers Say and other well established programmes.

But there will be additional material from the north – from Yorkshire Television. For the territory up there has been divided down the Pennines: Granada hold the rights for the county of the red rose, Yorkshire Television – the company that attracted Alan Whicker away from the BBC – for the county of the white.

It was 18 months ago that Lord Hill, then chairman of the ITA, announced plans to change the face of ITV.

The richest and most sought after prize was London. The contract winners were announced first over a year ago.

Lord Hill said of the London weekday contract “With our principle of programme quality in mind, we felt that Independent Television would gain benefit if the abilities of ABC and Rediffusion were to combine in providing the weekday service. The combination of these two companies seemed to ihe Authority to offer the possibility of a company of real excellence.”

Unlike Thames Television, there will be no opening ceremony for London Weekend Television. And unlike other companies there will be no station symbol – just the name.

London Weekend Television is backed by an impressive line-up of television professionals: men such as Aldan Crawley, Michael Peacock and David Frost.

Of this company Lord Hill said: “Of the applicants for the weekend, the London Consortium impressed us most, particularly because of its creative talent.”

At a recent luncheon in London, managing director, Michael Peacock promised: “There will be a lot of charges in your weekend viewing. New shows, new faces and new times to remember”

Well, what is in store for the viewer?

Thames Television

DRAMA

Frontier: New adventure series set in the North West Frontier when the British Army kept the peace in the Asian equivalent of the Wild West.

90-Minute Dramas: Three plays adapted by William Marchant from short stories by Noel Coward. Already in production, Star Quality, starring Glynis Johns and Robert Hardy, to be followed by Bon Voyage and The Kindness of Mrs Radcliffe. A new adaptation of Mary Shelley’s famous Frankenstein by Robert Muller and an adaptation of Uncle Silas the ghost story by Sheridan Le Fanuare planned.

Premiere: Live, one hour television dramas will be presented through October with top directors, distinguished casts and writers.

The Sex Game: Romantic 60-minute plays. Trials and tribulations of lovers who ultimately merge to live happily ever after.

The Mind of Mr. J. G. Reeder. Adaptations of Edgar Wallace stones starring Hugh Burden and Willoughby Goddard.

CHILDREN

The Tyrant King: A London adventure for children. The first modern colour film TV serial made in Britain for children.

The Queen Street Gang: A new children’s adventure series in which a professor is captured by criminals and rescued by the Queen Street Boys, a highly organised gang, led by his own son.

Once Upon A Time: A series of 15-minute programmes in which celebrities will tell classic or original stories to a children’s audience.

The Sooty Show: Harry Corbett, Sooty, Sweep and the rest of the gang in a children’s entertainment series recorded at The May Fair Theatre.

Pinky & Perky: A series of 15-minute shows featuring the famous puppets Pinky and Perky and their colleagues.

COMEDY

Best of Enemies: Situation comedy written by Vince Powell and Harry Driver about two members of Parliament: a young Labour newcomer to the House of Commons and a wily old Tory. Tim Barrett and Robert Coote star.

Father, Dear Father: Patrick Cargill stars as the divorced father of two very highly nubile mini-skirted teenage daughters with Sally Bazely as his literary agent and good friend.

Comedy Tonight: A season of six new comedy plays written by top authors including Ronald Wolfe and Ronald Chesney, Vince Powell and Harry Driver and Dave Freeman.

Sid James: A new series, as yet untitled, written by Vince Powell and Harry Driver, starring Sid James.

Horne-a-Plenty: Comedy-Revue starring Kenneth Horne assisted by Sheila Steafel and Kenneth’s friends, which might well bear an amazing resemblance to the radio series Round the Horne.

SPECIALS

Already announced are two one hour specials starring Tommy Cooper; The Max Bygraves Show; Liberace in London; An Evening with Jack Benny, in which comedian Jack Benny conducts and stars with the London Philharmonic Orchestra at the Royal Albert Hall; a comedy concert with Victor Borge; The Frankie Howerd Show and, of course, The Goons, a half-hour radio show for television starring Peter Sellers, Spike Milligan and Harry Secombe.

Hughie Green’s Opportunity Knocks! returns for a new season and The Eamonn Andrews Show takes a completely new look when it comes from the May Fair Theatre in the heart of the West End.

FEATURES

Today: A live, dally topical entertainment and information show about people and places in and around London with Eamonn Andrews.

Robert Kee Reports: A series of monthly 45-minute documentaries on important issues of the day.

Applause! Applause! A series of six documentary programmes on great stars of variety and the music hall including Grade Fields, Max Miller, George Robey, Sid Fields, George Formby and Lucan McShane.

Magpie: A weekly magazine programme for children, Forty minutes of information and entertainment plus the serial story of Captain Fantastic.

ADULT EDUCATION

Ballet For All: A series of six half-hour programmes to help bring appreciation of this unique art to a wider audience.

So You’re Going on Holiday: An in-depth appreciation of the countries of Europe – the historical and cultural background behind the holiday facade.

The Tools of Cookery: A new series in which top TV cook Philip Harben demonstrates the importance of using the right tools for the job in the kitchen, from knives and saucepans to ovens and mixers.

World of Crime: Eight new programmes which examine specific cases of the victims of crime in Britain and North America.

RELIGION

A new ten-minute series entitled Last Programme – this will be shown seven nights a week, London Weekend Television will show the series on Friday, Saturday and Sunday.

THE AVENGERS

A new series starring Patrick Macnee and introducing Linda Thomson [sic – Thorson] as John Steed’s new partner, Tara King.

Among the successful programmes which will carry on in the new schedules are This Week, Armchair Theatre, Hullaballoo, Callan, The Eamonn Andrews Show, Sexton Blake, Opportunity Knocks!, and Public Eye.

So far as London Weekend Television is concerned plays return to Sunday night; David Frost has three shows; and there is an abundance of comedy to suit all the family. Concerts by Leonard Bernstein, Yehudi Menuhin and Benny Goodman are planned. So are productions of the Beggar’s Opera and Benjamin Britten’s The Golden Vanity.

Saturday specials are planned to broaden the range of cultural programmes. And sports fans are catered for with Sports Arena on Fridays and World of Sport on Saturdays.

All we have to do is wait and see.

The post The new look appeared first on THIS IS THAMES from Transdiffusion.

It’s 10 months since Thames Television came to London.

What difference has it made?

To the London ITV audience?

It’s grown. Grown, for Thames’ evening programmes, by an average of 200,000 homes. That’s more than 14% up on last year.

The facts: Thames transmits to the London ITV area from Monday to 7.00 pm on Friday. In Spring last year before Thames began, audiences between 6.30 and 10.30 on those days averaged 1,309,280 homes*. This year, Thames has boosted the average to 1,497,600 homes.

Outside those peak viewing hours, the average audience for the same period in 1968 was 818,300 homes. This year the average Thames audience was 873,600 homes: and increase of over 6%.

So after less than a year, and despite a difficult start, Thames is consistently attracting more viewers than the Spring 1968 average:

*Comparisons over eight weeks ending 3 May 1968/2 May 1969

To London ITV programmes?

They’ve changed. To help win these bigger audiences, Thames has introduced new programmes to London in all three major fields: drama, light entertainment and features.

The Life and Times of Lord Mountbatten has been the most successful documentary series ever to appear on the screen. Three new light entertainment programmes – Max, Two in Clover and Father, Dear Father – have regularly appeared in the London Top Ten list of most popular shows. (Max, starring Max Bygraves, topped the list three times.) Of the dramatic series, Callan has been exceptionally successful; Frontier was described by a leading critic as “the most promising of all efforts by the new ITV companies”; and The Mind of Mr J.G. Reeder has already become one of London’s favourite programmes. Among the new plays produced by Thames to date have been the Premiere series of live “first nights” and the widely-praised productions of Noël Coward’s “Star Quality” and Sheridan Le Fanu’s “Uncle Silas”.

Report, the new one-hour current affairs series, has already had three programmes chosen for the National Film Archive. And Today, first ever local programme for the London ITV area, is watched in more than a million homes five nights a week.

To children?

They’re beginning to like us. Last year they mostly watched the BBC, but not any more. For example Magpie, Thames’ magazine programme for London children, quickly became so popular that it went national, twice weekly. After only ten months on the air it’s watched by more families than the BBC’s excellent Blue Peter.

Mothers like us too (ask them) because we make a really wide range of children’s entertainment, from Sooty and Once Upon a Time to Do Not Adjust Your Set and The Tingaree Affair. That’s why all Thames’ programmes for children are more popular than last year’s counterparts.

To viewers all over Britain?

There’s a new name for good television. Since Thames began, its productions have won more places in the National Top Twenty than any other company. These nationally popular Thames programmes have included This Week, Opportunity Knocks, Callan, Max, Life With Cooper, The Avengers, Mike and Bernie’s Show, Two in Clover, Armchair Theatre and many others. More than a quarter of Thames’ places in the list have been filled by entirely new programmes.

To the BBC?

It comes second. From Monday to 7.00 on Friday, London viewers can choose between Thames, BBC1 and BBC2. The programmes they like best come from Thames. Each week we make a private check on the ten most popular programmes in London during our transmission time. The latest figures, for eight weeks ended 2 May, show that Thames had 78% of London’s ten weekday favourites against the BBC’s 22%.

We don’t usually publish our weekday top ten. But that’s how it looks.

To advertisers?

They’re getting more for their money. In terms of cost per thousand homes viewing, the latest available figures for eight weeks ending 2 May show that Thames’ peaktime rate gave an average cost of 19/1d [rounds to just under 95½p in decimal, £15.75 in 2018 allowing for inflation] per thousand homes – compared to 21/10d [rounds to about £1.09, £18 in 2018 allowing for inflation] in peaktime for the same period last year. The difference: 12½% cheaper on Thames.

(Because Thames’ peaktime rate covers an hour more than last year’s, the chart shows how the Thames cost compares with 1968’s 7.00 to 10.00 and 6.30 to 10.30. Thames is cheaper either way.)

To London’s skyline?

It’s altering. Thames’ new headquarter and colour studios are nearing completion close to the Post Office tower at Euston, ready for the start of colour broadcasting in November. From this new central complex, and from the riverside studios at Teddington, Thames will continue to produce outstanding programmes for London, for Britain and for the world.

That’s the promise we made ten months ago, and it’s one thing we haven’t changed.

THAMES

Television House, Kingsway, London WC2.

The post It’s 10 months since Thames Television came to London appeared first on THIS IS THAMES from Transdiffusion.