So how do the people who actually make children’s television programmes set about it? How do they deal with their awesome responsibility, not only to please all the adults (or at least not offend them too much) but also entertain, inform, interest and stretch the vast number of children for whom their programmes are intended?

The Children’s Department of Thames Television is the largest in ITV, supplying an average of 142½ hours of networked programmes each year. It caters for children ranging from the very young (Rainbow for the under fives) through to the 5-6 year olds (Paperplay, Issi Noho, King Wilbur III, …And Maisy Too), the 7-8 year olds (The Sooty Show, Michael Bentine’s Potty Time), the 9-12 year olds (Magpie, All Together Now), teenagers (You Must Be Joking!), and it hopes that its drama appeals to children of all ages (The Tomorrow People, The Molly Wopsies, The Feathered Serpent, Shadows, Horse In The House).

Not only is this output geared across a wide age range, but the types of programme are also immensely varied. Sue Turner, Thames’ Controller of Children’s Programmes comments: ‘Children are, after all, simply people who have not been alive very long. They have as much (maybe more) intelligence, imagination, enthusiasm and eagerness as adults. All they lack is experience (and the prejudices that often come with it). They are also a demanding audience – unrestrained by the social politeness of adults, they write and tell us precisely what they think of us and our programmes!’

Magpie, twice a week every week (except for a short summer break), is probably the best known of Thames’ children’s programmes. Transmitted live, Magpie aims to be an all round magazine programme, with items of topical interest for children of approximately 6-12 years. It began in 1968 with the start of Thames Television itself. Its award-winning documentaries have given it an international as well as a national reputation.

The pre-school programme Rainbow (winner of the British Academy Award for the best children’s programme in February 1975) aims to help children below school age to expand their experience of the world and the people around them. Rainbow is believed to be unique in the world, in that it began in 1974 making full length documentaries specially for the under fives. Dealing with potentially traumatic experiences for the very young child, so far ‘Rainbow goes to Hospital’ and ‘Rainbow Starts School’ have been presented and work is beginning on a ’Special’ which will deal with the arrival of a new baby.

A department of this size has plenty of opportunity to experiment. You Must Be Joking! (of which two series have now been made) was entirely written and performed by a cast of East End children, ranging in age from 11-17. It has been both hailed as a new departure in ‘access’ programming and condemned as giving children false ideas of their own importance. Following this programme, work is in hand on Pauline’s Quirkes, starring 16-year-old Pauline Quirke (known to adult audiences for her outstanding performance in Jenny Can’t Work Any Faster). This time Pauline and her friends take a swing at the remaining male chauvinist bastions in the name of girls’ lib!

Last year Thames launched a series of seven plays with a linking theme of ghostliness, under the title of Shadows. They included a play specially written by J B Priestley. The second series of Shadows, with an over-all theme of fantasy and including specially commissioned plays by such outstanding writers as Joan Aiken, Susan Cooper and Ewart Alexander, was transmitted this summer. The Molly Wopsies (transmitted in Spring 1976) was entirely shot with Thames’ small mobile outside broadcast unit on location in Henley; and this same unit is being used to shoot Horse in the House (adapted by Rosemary Anne Sisson from the book by William Corbin).

Sue Turner says her team had a great deal of fun and raised a lot of eyebrows by demonstrating that an all-action adventure series, set in ancient Mexico, could be shot entirely in Studio 2 at Teddington. The end result was The Feathered Serpent, transmitted this summer – with music specially written by David Fanshawe, sword fights and a great deal of ritual and splendour. She also hopes it helped to make viewers aware of the rich and fascinating history of pre-Columbian America.

This is a brief outline of just one Children’s Department – using film, studio and outside broadcast to make documentaries, current affairs, drama, light entertainment and comedy programmes. Did you know that children have such a wide choice of programmes available to them?

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Thames Television International, the company’s subsidiary for overseas distribution, maintains a network of agents across the globe. It participates in all the important international television festivals, and even runs one of its own, The London Screenings, which regularly draws nearly two hundred delegates to London from countries as far apart as Rumania and Hong Kong.

Thames International is also a major distributor of programmes from other producers, and has achieved further successes with versions of British programmes for the American market. For example, Thames International re-edited Benny Hill’s shows into half hours specifically for the American market with the result that he has become a cult for viewers from coast to coast. Similarly the situation comedies Man About The House and Keep It In The Family have been developed in new US versions achieving top ratings such as ‘Three’s Company’ and ‘Too Close For Comfort.’

Technological advance, bringing new media like cable TV, video discs and cassettes, means that there is always a new market for programmes from Thames, and nowhere more than in Britain’s growing home video market. Since March 1981, when Thames Video began operations, videocassettes including The Royal Wedding, The Benny Hill Show, Kenny Everett, The World at War and The Naked Civil Servant have made a considerable impact. And worldwide, Thames videocassettes are securing the high reputation for quality that is already associated with Thames programmes.

Thames also has a considerable interest in publishing, largely but not entirely as a follow-up and reinforcement of Thames on-air output. Books like The World at War and The Troubles make the information presented in the series available to the interested viewer in more detail; in the same way, Thames published Rainbow stories and Theatre Box plays for children.

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Rainbow, the pre-school children’s programme, has received worldwide praise for its pioneering documentary films for pre-school children. The latest in this occasional series, designed to introduce the youngest viewers to traumatic aspects of growing up, showed the arrival of a new member to the family, in Rainbow Has a New Baby.

‘Rainbow produces another fascinating look at the toddlers this evening. There’s an “ooooh” in every shot as three-year-old Dominic North – a smashing cherub – learns to live with an interloper in the house, his new sister Felicity. There is a great deal of illuminating observation in Charles Warren’s production. These programmes may be aimed at under-fives, but they prove irresistible to adults, too.’

Daily Express

Straight into the London Top Ten in third position, the summer series of Get Some In! continued the success story of Tony Selby and his ‘erks’ from the RAF.

For the first time, marriage guidance counsellors and their clients were filmed in the throes of consultation, in Nick Broomfield’s often disturbing and intimate film Marriage Guidance. Subsequently, he was invited to tour American colleges, to show and talk about the film.

Ken Ashton’s Lonely Hearts portrayed the problems of loneliness in our big cities through the eyes of ten young people, all of them desperate for friendship.

The Ruth Ellis Story, by Chris Goddard, looked back two decades to one of the most controversial postwar murder trials, that of Ruth Ellis, the last woman to be hanged in Britain.

Frank Cvitanovich combined newsreel film, Japanese propaganda footage and specially-shot material to recreate The Hunting of Force Z, the story of how the Japanese hunted and finally sank the battleships ‘Repulse’ and ‘Prince of Wales’ in 1941. Sir Michael Redgrave was narrator.

Michael Aspel narrated Joan Aiken’s Mice and Mendelson, a lunchtime story series for children about a group of mice and a pony named Mendelson.

Secret experiments in a laboratory lead to a mysterious murder: Whodunnit? asked Jon Pertwee, in the first of a new series of the successful early-evening panel show. Magnus Pyke, Bill Pertwee, Tessa Wyatt, Jimmy Jewell, Connie Booth and Alfred Marks were among the guesting sleuths.

Tom O’Connor, described by The Stage as ‘the sort of compere the old masters at the Palladium would be proud of,’ took the television variety show back to a theatre setting, and straight back to the top of the National Top Twenty with Night Out at the London Casino. With audiences of up to 14¼ million, the show followed the chart-topping format of the established Wednesday at Eight, including the Name That Tune audience contest. Guests in this entertainment highlight for ITVs summer season included Tommy Cooper, Twiggy, Norman Wisdom, Mike and Bernie Winters and Frankie Howerd.

The months between the end of Today, and the start in September of its successor Thames at 6, vacated the 6.00pm slot for new series. Allan Hargreaves turned quizmaster for The London Quiz, in which teams from London schools pitted their knowledge of London, past and present, in a knock-out tournament. Monty Modlyn returned with A Town Called; among the towns he visited were Chatham, Hampstead, Guildford, and Dinard in France. Get Out and Push was a series of half-hour documentaries about ordinary people who are committed to helping others – neither famous nor rich, their only motive being that they want to help. In Mavis, Mavis Nicholson met six people, first in their home and then in the studio, to discuss topics of special interest to them – from Barbara Cartland on girls’ morals, via John Aspinall on the dignity of animals, to John Mortimer pleading for more freedom of choice. And in preparation for the coming soccer season, Brough Scott returned with Sportscene, reviewing London’s sports.

Exactly one year after a chemical cloud escaped from a factory in Seveso, Italy, John Fielding returned to make a shock This Week Special: Seveso, the Poison Cloud. He revealed a state of maladministration which had allowed the poison to continue spreading, while failing to protect the victims of the disaster.

The Miss Thames competition, and sporting events ranging from the Australia versus the Rest of the World Jubilee cricket match, and international soccer with England against Switzerland, to a series of darts matches, were covered by Thames’ Outside Broadcasts cameras in the late summer.

Rolf Harris returned with a new series of Quick on the Draw, and was also one of the guests in The David Nixon Show; others included in David’s guestlist were Ron Moody, Ray Allen and Lord Charles, Diana Dors and Anita Harris.

This Week produced disturbing evidence that 8000 pounds of MUF nuclear material unaccounted for – were potentially on the illegal world arms market. Llew Gardner, joining the programme from Today, reported on a little-aired crisis, that of Quebec nationalism, in The French Disconnection.

Early in 1977, Orient Street, London SE11 was stripped of its television aerials and double yellow lines, as producer Paul Knight transformed it into Dulcimer Street in 1938 – setting for London Belongs to Me, a drama series based on Norman Collins’ internationally best-selling novel about London and Londoners during the early years of World War II. Derek Farr, Madge Ryan, Patricia Hayes, Peter Jeffrey and Terence Budd starred.

‘Few successful novels become successful TV series. The Thames adaptation of Norman Collins’ best-selling novel London Belongs to Me looks like the exception. Collins’ wry sympathy with his characters has been skilfully transferred to the TV series by writer Hugh Leonard and producer Paul Knight. There are excellent performances by Terence Budd as Percy Boon, Peter Jeffrey as Mr Squales and Patricia Hayes as Connie Coke.’

Sunday Times

‘A long overdue recognition of sub-Dickensian literary artifact that is made for television. It has a large cast of fascinating characters – what the trade calls a “human story.”. Hugh Leonard sticks close to the novel, stressing the essential “ordinariness” of Collins’ extraordinary people, with every part a cameo and every cameo well carved in sharp relief. The design and mise-en-scene are admirable and the direction efficiently unobtrusive.’

Broadcast

‘What’s different about this telly period drama is that it’s funny – which period dramas, in general, are not. The series is as tasty, and nutty, as a fruitcake.’

Daily Mirror

Two years after it began as a five-minute insert. Help! became a daily programme in September, expanding from volunteer recruitment to include information on health, employment and welfare rights. By Christmas over 15,000 enquiries were received by the programme, many requesting specially-produced publications: ‘Help Yourself to London,’ a listing of facilities and opportunities for pensioners produced in co-operation with Age Concern (Greater London), was sent to 8,000 viewers. Gordon Honeycombe read the news in Hindustani (illustrating the language problems of home-hound Asian women), Cilia Black spoke about losing her baby, and Instant Sunshine even sang a special song on curing the Christmas hangover, as Help! used different forms of presentation to illustrate their topics. The year of Help! ended with an appeal for wool and unwanted woollens to make patchwork blankets – a mile-long strip of wool and 5,000 jumpers were the result.

This Week returned to Ireland, with a remarkable secret film made in the Maze prison, and an investigation into the RUC’s interrogation techniques; while at home, Peter Williams reported on the threat of a footballers’ strike.

Michael Robbins, Nigel Lambert, Mike Savage and Lynda Bellingham starred as the hilariously ineffective crime-fighting force of a small, outer London police station in The Fuzz, a new situation comedy by ‘Budgie’ creator Willis Hall.

Six months in the making on location in Amsterdam, Euston Films’ new production of Van der Valk went straight into the Network Top Ten, and quickly found a permanent place there with up to 14¼ million viewers. Barry Foster returned as the Dutch detective, joined by a new wife, Joanna Dunham and Nigel Stock as his police boss. Multiple car chases, dramatic effects and stunts injected Euston Films’ trademark of high action into the already familiar character and format. ‘Mike Vardy’s direction is quite exceptional’ the Daily Express reported on the first episode; ‘the series serves a very unusual place in the area of the TV sleuth. It is unorthodox and full of extremely good performances, with Barry Foster filling the bill completely’

Half a million sales of Rainbows, packs designed to reflect the Rainbow series, were topped during 1977. Sold in 23 countries, these have proved Thames’ most successful programme-related publishing venture, and in August a similar series of activity packs relating to Magpie were also launched. Other merchandise in the year ranged from jigsaws based on Cosgrove Hall’s cartoon series, to a silver disc for the Rock Follies of ’77 record.

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‘In the first “This Sporting Land” Wynford Vaughan Thomas gives a witty, learned and thoroughly enjoyable account of the history and current idiosyncrasies of cricket. It’s a gem of a programme and will beguile even the most fervent disliker of the game’

Sunday Times

‘The narration, by Wynford Vaughan Thomas, is a mixture of acid, irony, mockery and straight reportage. Each programme will certainly hold the attention. They are entertaining, informative and humorous!’

Times Educational Supplement

ON 12 SEPTEMBER THAMES LAUNCHED TWO MAJOR NEW DAILY PROGRAMMES,
THAMES AT 6 AND AFTER NOON

Former ITN newscaster Andrew Gardner introduced Thames at 6, a 6.00pm report on London and its day. The production was structured to bring more hard, regional news coverage, and more deeply probing investigations, to the traditional Today function. Within the first month these aims began to be realised, with interviews with Jim Slater and the Minister for Health, special investigations into the Luton murder and the drug Primados, and on the lighter side, Kenny Everett’s zany music reviews hinted at what is to come when Kenny;s own series starts on Thames during 1978.

‘The word has clearly gone out that no-one is going to be allowed to get away with anything. The brief bursts of questioning are ultra-tough. (The first week has) managed already by turns to illuminate, to irritate and to celebrate’

Times

After Noon was a recasting of its successful predecessor Good Afternoon, broadening the outlook from traditional women’s subjects’ to greater coverage of the arts, politics, education, medicine and social questions, alongside the personality interviews and magazine features.

In its first weeks, After Noon went on location with reports on the Tate Gallery’s ‘Save the Stubbs’ campaign (with an interview with Arts Minister Lord Donaldson), and on life in high rise blocks. Personality interviews included Mary Parkinson with Pierre Cardin, Judith Chalmers with James Herriot, Elaine Grand meeting Lord Shinwell, Mavis Nicholson holding the first-ever TV interview with current pop sensation Elvis Costello, followed shortly by Morecambe and Wise.

Straight into the national ratings in second place, John Alderton’s first situation comedy series for Thames, The Upchat Line, revolved around Mike Upchat, a freewheeling man about town. ‘We don’t know what he does for a living,’ Alderton explained. ‘Sometimes he says he’s a writer but at other times he claims to be anything from a psychologist to a piano tuner.’

‘The Upchat Line, written by Keith Waterhouse and featuring John Alderton, marks something of a welcome and enterprising departure from the old routine. For this is comedy refined down to a quieter, more relaxed level with some nicely polished lines doing the work of the usual mad antics, and a real star performance from one of the best light comedy actors around today. It is all done with great panache and style, with Mr Alderton giving a deceptively easy performance, casually putting together all the little bits of business, and underplaying and drawling his lines but timing everything with split second precision.

Mr Waterhouse has put together a script tailored to suit him to perfection, and also to provide Thames with a fresh and obviously rewarding range of comedy.’

Daily Telegraph

‘Hilarious new comedy series in which John Alderton proves his comic talent as a would-be writer who spends most of his life trying to find somewhere to lay his head – and his birds. Looks very promising (though not for the husbands!).’

Sunday Mirror

After a summer trip to Spain filming inserts for future programmes, Magpie returned with a new presenter to join the team of Jenny Hanley and Mick Robertson: 24-year-old ex-LBC news director Tommy Boyd, selected from 2,000 applicants. Here’s how the London Evening News welcomed the programme back:

‘The most entertaining and informative children’s programme on television is Magpie, on Thames. Jenny Hanley is extremely attractive and has a presence and authority that enthralls the children. The producers go to remarkable lengths and not a little expense in bringing strange and unusual items to the programme, and whether the kiddies realise ft or not, they are being educated as well as entertained. Magpie is an intelligent show, and also has a fine record in obtaining money for children’s charities.’

Evening News

Originally made as a schools programme, Superman and the Bride’s outspoken survey of how we are conditioned by the media (especially television and film) reached the adult audience in October. Its blend of documentary and revue was described as ‘a refreshing TV breakthrough’ by the Daily Mail.

‘Eight years of the average viewer’s life is spent in front of the box. In that time each one should be forced to spend forty-five minutes watching Superman and the Bride for it is the most intelligent and important appraisal yet produced of the images fed to us by the mass media.’

TimeOut

‘As one of the vox pop interviewees said, you’ve got to overstate a case to make it effectively, and this was the jolliest, zippiest overstatement of a case that badly needs making – energetically, and again and again. It could well prompt further pieces of televisual self-scrutiny. It was itself replete with delicious ironies, notably its unabashed use of advertising techniques as a way of attacking advertising techniques, and also its mere presence on our screens – which is living proof that the “system” can be penetrated.’

The Times

A television appearance by Tommy Steele is a rare event, and to celebrate his twenty-first year in showbusiness (Tommy’s first hit, ‘Rock With the Caveman’, coincided with the first year of ITV) he came to Thames for Tommy Steele and a Show. It was a mammoth production, with producer/director Keith Beckett pulling every trick from videotape technology, to interpret the ‘Show’ as devised by Tommy and written by Eric Merriman. For an hour of music, dance and magic effects, Tommy Steele held the spotlight, and more than 14 million people watched the programme.

‘This in one of the very best light entertainment shows I’ve seen on television. Apart from its star – the eternally appealing Tommy who celebrates his 21st year in show business – the programme uses the latest electronic devices for some stunning visual effects, has all the slick glamour and razmatazz of a Hollywood musical, and imaginative, precision, ballet routines worthy of a Busby Berkeley film’

Daily Express

‘Give ’em the old razzle-dazzle’ sang the star on ITV’s Tommy Steele and a Show, and he certainly did. During his all-singing, all-dancing special it was hard to realise that Tommy was celebrating his 21st year in show business.

With his boyish exuberance and appealing charisma, Tommy delivered a delightful hour of sheer escapism, a welcome opportunity for us to sit back and enjoy his wide-ranging talents’

Evening News

Drama Controller Verity Lambert personally produced The Norman Conquests, Alan Ayckbourn’s West End stage sensation which, according to the Daily Mail, ‘transferred superbly from stage to television’. 11 million viewers shared the disastrous weekend of family argument, which was directed by Herbert Wise as three two-hour plays.

‘The Norman Conquests was a triumph and a treat, Alan Ayckbourn’s tragi-comic trilogy being not only funny but graced by universally accomplished performances. Tom Conti was allowed to let off the fireworks, so to speak, as Norman. But he was matched by Richard Briers’ Reg, often speaking volumes with a soundless double-take; or Penelope Keith, Fiona Walker and Penelope Wilton as the women. Not forgetting David Troughton, in making a gormless bore into a believable, even fascinating person. Just as the action moved from room to room, so the focus shifted, play by play, to different characters, none of whom gave short measure.

A Rolls-Royce of a project, coachbuilt and splendidly engineered.’

Daily Mail

‘The Norman Conquests must be one of the best and funniest things on screen. It justified ITV’s bold decision to give it a total of six hours peak viewing. The plays explore the same weekend in the life of a bickering family from three different viewpoints in witty dialogue as well-honed as a surgeon’s scalpel.’

The Daily Mirror

1976 had marked a unique achievement by Thames when both the drama and documentary Prix Italia awards were won by, respectively, The Naked Civil Servant and Beauty, Bonny, Daisy, Violet, Grace and Geoffrey Morton. In 1977, a clean sweep of this international event was completed, when the third category, music, came to Thames for the St Nicolas Cantata. Benjamin Britten’s musical setting of the Father Christmas story was recorded on location at St Albans’ Cathedral and first transmitted at Christmas 1976.

Meanwhile, the Royal Television Society voted Nick Downie News Feature Cameraman of the year for his This Week programme, ‘War in the Sahara’ – the fourth consecutive year that This Week had won an RTS award.

In October Outside Broadcasts covered the Britannia Awards, the first British awards for popular music, featuring several major acts headed by the reunited Simon and Garfunkel. OBs followed a different kind of entertainment award hunt in the series of Pub Entertainer of the Year, hosted by Frank Carson, which ended in December with 14 million viewers watching the grand final. The England v Italy World Cup soccer match at Wembley was screened to 16 million viewers. Preceding Thames’ match coverage, Sportscene flew Italy’s Giorgio Chinaglia from America to preview the game prospects with Bobby Moore, Terry Venables and other experts.

Vince Powell’s situation comedy Odd Man Out introduced John Inman as fish-and-chip shop owner Neville Sutcliffe, who inherits half of a stick-rock factory in Sussex. Josephine Tewson played his step-sister and factory co-owner, Dorothy, who shared the problems, arguments and laughs of running the business.

To mark the sixtieth anniversary of the founding of the USSR, Thames transmitted Hammer and Sickle, an intensively researched history from the 1917 Revolution through the stormy decades of Lenin, Stalin and Krushchev to the present. Producer Martin Smith traced many unique pieces of film of Stalin’s terror chief Beria, of life inside a gulag, of the Czech invasion as filmed by the Russian troops. The two-hour production was written by Neal Ascherson and narrated by Paul Scofield.

Denis Norden returned for the seventh series of Looks Familiar in October. One of daytime television’s most popular programmes, guests for the new series included Tony Curtis, Charlie Drake, Annie Ross, John Junkin, Elaine Stritch and Michael Parkinson.

As ITV’s schools programming entered its third decade, Thames, the single biggest contributor to the network, launched two major new strands to the curriculum. French Studies, for 13- to 16-year-olds, began with five documentaries on aspects of French life, and a series of actuality film sequences shot in France. The English Programme presented new two-part productions of outstanding, published TV plays – Julia Jones’ ‘The Piano’, and Barry Hines’ ‘Speech Day’, followed by a film documentary on the work of Barry Hines. Both programmes were designed to run through a full year’s course, unlike the normal single-term compass of television school’s programming.

‘Ask a friend whether he watched the first Time for Business and before you can add “Pretty much like the other business programmes” he forestalls you with wildly enthusiastic praise of – say – the section on franchising, pointing out how highly original it was,’ wrote Chris Dunkley in the Financial Times. Not to be like the other comparable programmes was important in formulating Time for Business. Eamonn Andrews was a presenter for the layman, not the expert. He explained: ‘people are becoming more sophisticated about the uses of their own money and want to understand what makes the world of business tick. My job, with expert back-up, is to understand that myself, because if I do, so will the ordinary viewer.’

Broadcast live, the programmes gave an hour of film report and studio presentation of business, manufacturing, and the city. Alongside news, information and advice for the big and small investor alike, a more important, broader aim was access to the world of business – ’Allow us into your boardrooms and factories,’ producer James Butler said in a launch speech to high-ranking businessmen. ‘I would like to see us become as familiar a sight around the businesses of Britain as television is at football matches.’ Among those present was Sir Charles Forte who responded, ‘I think Eamonn Andrews will make people watch. There’s an aura of the unknown about business which I think he can break down. If the programme can show how good relationships in business generally are, that will be a great achievement.’

Time for Business was launched with a ‘development capital competition’, designed to illustrate the investment problems of small businesses. The programme offered to make available up to £250,000 for the best investment proposal submitted. The range of responses has already been enormous, from a new glass-lining process for furnaces, to a design for a racing cycle, to a methodist minister who wants to build a new church. So far, audiences have averaged ¾ million – more than the combined daily circulation of the Guardian and Times.

‘Proof positive that money programmes need not be above the heads of the ordinary viewer.’

The Times

There was a stir in the sixteenth, final series of Opportunity Knocks! when Hughie Green introduced a contestant with his face masked by a paper bag. It was explained that this was a one-time teenage idol who now preferred anonymity. He turned out to be P J Proby who was voted into second place by the viewers.

Prince Charles donned a Magpie badge when he was filmed with Mick Robertson at Dunraven Castle in Wales. He joined in the work of a group of Cardiff children, who are clearing waste land for a country park under the Queen’s Silver Jubilee Fund. The 1977 Magpie Christmas appeal for children with brittle bones ran through December and topped the record figure of £250,000.

Thames at 6‘s investigation unit discovered two identical pairs of boots in neighbouring West End shops – also they found a threefold difference in price. For three days the programme pursued the investigation. On the third day, a public apology admitted the expensive boots had been overpriced. They were finally on sale at a fifth of their original price.

Wednesday at Eight‘s winter run jumped into the charts in fifth position. With guest stars like Frankie Vaughan and Max Bygraves, the ratings steadily increased, to settle in December to a regular Network audeince of 18 million.

West German terrorism, secret film of Chile under Pinochet, and reports from Spain and Portugal were covered by This Week towards the year’s end. ‘A Miserable and Lonely Death,’ This Week’s scoop reconstruction of the Steve Biko inquest, was widely praised and has since been adapted for stage production by the Royal Shakespeare Company with Ian McKellen in the main role.

Thames made a large contribution to ITV’s post-Christmas holiday entertainment. Max’s Holiday Hour brought Max Bygraves, Lena Zavaroni and Charlie Cairoli to an audience of nearly 15 millions, and there were two innovative musical pairings when Vera Lynn joined George Shearing, and Peggy Lee shared the spotlight with Charles Aznavour. The Queen’s Racehorses, on Boxing Day, was a totally informal film portrait of H.M. the Queen, talking about and seen with the horses she so loves.

Repeats of Man About the House had regularly topped the ratings during the summer, and the programme’s first offshoot George and Mildred jumped back into the Top Five with a new series, again starring Brian Murphy and Yootha Joyce. With audiences as high as 19.7 million, it was the most popular comedy series on British television in 1977.

‘The funniest and best socially observed comedy of the year’

‘As long as the stars retain their enthusiasm and the writers keep up the mixture of crisp one-liners. cross-purposes encounters and an undercurrent of mild sauciness … it could run for years.’

Daily Mail

‘With a splendidly direct approach, the series has a commendable lack of coyness,’ the Daily Mirror commented on the late-night Problems. Jenny Conway and Tony Bastable were the reporters, on adult sexual problems.

The green, furry, multi-legged Wotsit from Whizzbang made his TV debut in Rainbow, where his zany, fantastic adventures proved so popular that in November he began his own children’s series. Joe Lynch narrated Samantha Lee’s stories.

Michael Whyte, a new director to Thames’ documentary department, spent eighteen months investigating the nationwide problem of Britain’s violent and severely disordered children. The result was a disturbing, at times shocking trilogy of films. 17-year-old Billy was on trial for grievous bodily harm when the first film was made; Jimmy has been in care since the age of twelve, when he attacked his mother with a bread knife; and the third film, Aycliffe, visited a treatment centre for extremely disordered children.

‘Do you like hitting people Jimmy?’
‘If they deserve it, yeah.’
‘Do you ever hit your friends?’
‘If they shout “Chelsea!” or things like that.’
‘But why?’
‘Because there’s nothing else to do these days, is there?’

15-year-old ‘Jimmy,’ the subject of the second of three films on violent children.

John Thaw and Dennis Waterman’s first Sweeney film earned them both awards, as best actor and most promising male newcomer respectively, in the Evening News Film Awards, covered for ITV by Thames. 1978 will see the fourth, final TV series of The Sweeney, and also the second Sweeney feature film.

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• Today
• This Week
• People & Politics
• Time For Business
• Thames at 6
• London Looks Forward
  • The Living City
  • The Future City
• Documentaries
  • Hazlitt in Love
  • The Gospel According To St Michael
  • Walt Disney (2 programmes)
  • Marriage Guidance
  • Lonely Hearts
  • The Ruth Ellis Story
  • The Hunting of Force Z
  • Hammer & Sickle
  • Billy
  • Jimmy
  • Aycliffe

OUTSIDE BROADCASTS

• Series
  • Drive In
  • A Town Called
  • Kitchen Garden
  • Wish You Were Here…?
  • Pub Entertainer of the Year
• Sport
  • Darts
  • Horse Racing from Sandown, Newmarket, Epsom, Lingfield
  • Football (7 matches, including 4 internationals)
  • Sportscene
  • Wrestling
• Events
  • Jubilee Flower Show
  • Miss Thames
  • Astrology
  • Model Railway Exhibition
  • Nurse of the Year
  • Variety Club Lunch
  • Evening Standard Drama Awards
  • Evening News Film Awards
  • Royal Film Performance
  • Great British Achievements
  • Chipperfield’s Circus (Easter and Christmas)
  • The Motor Show
  • Britannia Awards
  • The Loyal Address

LIGHT ENTERTAINMENT

• Specials
  • The Benny Hill Show
  • TV Times Top Ten Awards
  • The Eric Sykes Show
  • Bruce and More Girls
  • The Peggy Lee Show
  • Max Bygraves’ Christmas Show
  • Vera Lynn Sings
• Series
  • David Nixon Show
  • Looks Familiar
  • Opportunity Knocks
  • This is Your Life
  • Whose Baby?
  • Whodunnit?
  • Wednesday at Eight
  • The Tom O’Connor Show
  • The Little and Large Tellyshow
  • Night Out at The London Casino
• Comedy Series
  • Odd Man Out
  • Get Some In
  • George and Mildred
  • What’s On Next?
  • Paradise Island
  • Miss Jones & Son
  • The Fuzz
  • The Upchat Line

CHILDREN’S

• Pre-School Learning
  • Rainbow
  • Rainbow Has A Baby
• General Interest
  • Magpie
  • Fanfare
  • Somersault to Moscow (Magpie Special)
  • …And I Write Music (Magpie Special)
• Drama
  • The Tomorrow People
  • Horse in The House
• Animation Series
  • Jamie and The Magic Torch
  • Chorlton and The Wheelies
• Entertainment
  • Michael Bentine’s Potty Time
  • Sooty
• Pre-School Entertainment
  • And Maisy Too
  • Mice and Mendelson
  • The Wotsit From Whizz-Bang

FEATURES, EDUCATION AND RELIGION

• Features
  • After Noon
  • Mavis
  • Money-Go-Round
  • London Scene
  • Superman & The Bride
  • The Story of Job
  • Problems
  • Help!
  • Our School and Hard Times
• Education
  • Seeing and Doing
  • Finding Out
  • The World Around Us
  • Writer’s Workshop
  • The English Programme
  • French Studies
  • It’s Life
  • It’s More Life
  • London: The Making of a City
• Adult Education
  • Could Do Better?
  • This Sporting Land
• Religion
  • Get Out and Push
  • Close
  • Christmas Pie
  • Drawing to an End
  • Faith In Place: Matt’s Place
  • Christmas Special
  • A Matter of Morals
  • St Nicolas Cantata

DRAMA

• Serial
  • Rooms – 61 episodes
• Series
  • Romance – 5 episodes
  • Rock Follies of ’77 – 7 episodes
  • London Belongs To Me – 7 episodes
  • The Norman Conquests
    • Table Manners
    • Living Together
    • Round & Round The Garden
• Film Series
  • The Sweeney
  • Van Der Valk
• Plays For Britain
  • Cork & Bottle
  • Last Summer
  • It’s Only Rock ’n Roll
  • The Proofing Session
  • Not Quite Cricket

The post The programme year 1977 appeared first on THIS IS THAMES from Transdiffusion.

In 1977 Thames Television International, already established among the world’s top ten sellers of TV programmes, achieved two major landmarks. For the first time, more than one hundred countries now see Thames programmes. And with gross sales of over £3 million, the resulting profit from overseas sales has now topped £1 million.

In other innovatory areas too, 1977 was a year of firsts for Thames International:

AMERICA. The most successful new series on the American Networks during 1977 was Three’s Company, derived from Thames’ Man About the House. ABC purchased the programme format, which was adapted for American viewers by the top writing team of Nicholl, Ross and West. The first series in March was quickly established in the Nielson Top Ten, playing opposite ‘Hawaii Five-O’, and with the second autumn series regularly placed in the nation’s top three programmes, Three’s Company promises to repeat the success of its Thames predecessor. International distribution for the American series was retained by Thames, and with sales from Canada to Australia (and Britain) already achieved, Three’s Company will be one of Thames’ biggest international properties during 1978. And in South America Thames comedy made its debut when Man About The House was sold to Brazil.

EUROPE. Thames programmes are now familiar to European televiewers (16 countries in Europe have seen The Naked Civil Servant). During 1977 sales more than doubled, to top £¾ million. Most important sale was The World at War to France, the highest-earning single sale of Thames’ most successful overseas seller. Comedy, formerly considered ‘unexportable’ made large inroads: Father Dear Father made its debut in Spain, Italy where it topped the ratings, and Germany, where with Man About The House it was dubbed into German. And Jamie and the Magic Torch proved popular in Hungary, home of the world’s experts in animation.

AUSTRALIA. 1977 saw Thames become the biggest British programme exporter (including the BBC) to the crucial Australian market. All kinds of programmes are purchased by Australia from Thames: George & Mildred (ABC), Love Thy Neighbour (7 Network), The World at War (9 Network) and Benny Hill (0/10 Network) have all been the highest-rated programmes on the respective networks, and Benny Hill achieved the year’s single highest audience with a one-hour special which he travelled to Australia to make. Other countries where Thames is the largest UK exporter range from Greece to the newly-inaugurated Swaziland television service.

BRITAIN. Since Thames acquired distribution rights of New Zealand-made programmes, Thames International has entered the business of selling programmes to British companies. Most successful is Hunter’s Gold, now sold to sixteen countries – including the BBC.

IRAN. The National Iranian Radio and Television (NIRT) studios played host to Rainbow creator Pamela Lonsdale in June.

She was in Tehran to advise on a unique project, adapting the content of over a hundred Rainbow programmes for the young Iranian audience and their culture. Original actuality film sequences, drawings and music were combined with NIRT-originated material, Farsi-language voice-overs were dubbed on, and the end product was a series of Iranian Rainbows, which still retained the aims and techniques of the Thames programmes made for the British child. This served as forerunner to a similar operation in Jordan, where producer Charles Warren is helping in the making of an Arabic version to be screened throughout the Arab world.

THAMES TELEVISION INTERNATIONAL – SELLING TO THE WORLD

During 1977 Thames Television International executives travelled nearly 150,000 air miles, visiting 37 countries and selling a record total of 5,327 hours of programming.

The post Selling to the world appeared first on THIS IS THAMES from Transdiffusion.

From its beginning only nine years ago, Thames Television has become one of the world’s biggest exporters of television programmes. There are several reasons.

First, we attempt the impossible. That’s how we took over a New York TV station for a week. That’s how we’ve managed to turn our British success Man About the House into a new American network show called Three’s Company, joining ABC TV in the production and retaining world sales rights. It’s also how we managed to sell a British gardening series on the somewhat unpromising soil of Kuwait.

Secondly, we offer a service, not just a sale. When we sold the format of our award-winning children’s series Rainbow to Iran, for example, we had producer Pam Lonsdale fly out to act as production advisor.

Thirdly, we think our market is bigger than the TV entertainment stations of the world. Universities are among our most regular international customers; The World at War, now seen in 64 countries, was acquired by the US Army and Navy for their education divisions; and our factual documentary on the French DC10 disaster found buyers amongst the top world airlines.

Those are three reasons. But the underlaying fact is one that should lie behind all successful exporting: we make products of unrivalled quality that the world wants to buy.

Thames Television International:
British programmes for the world

The post Every night around the world, they’re watching Thames Television. Why? appeared first on THIS IS THAMES from Transdiffusion.

Lewis Rudd, Controller of Children’s Programmes
Ace of Wands, Children’s Documentaries – My Brother David and Breaking the Silence, Cliff’s Kids, Do Not Adjust Your Set, Elephant’s Eggs in a Rhubarb Tree, Full House, Happy House, The Incredible Adventures of Professor Branestawm, Larry the Lamb, Magpie (twice weekly). Once Upon a Time, The Paper Bag Players, Pardon My Genie, Rainbow, Sexton Blake, The Sooty Show, Smith, The Tomorrow People, Tottering Towers, Wreckers at Deadeye, Zingalong.

Lewis Rudd, Thames Television’s Controller of Children’s Programmes, came into Independent Television straight from Oxford, where he edited Isis. He began to specialise in children’s programmes in 1966, and in 1968 his production ‘Do Not Adjust Your Set’ was awarded the Prix Jeunesse. Father of two boys and a girl, he is Chairman of the ITV Network Children’s Sub-Committee. (After this was written, ‘My Brother David’ won this year’s Prix Jeunesse UNICEF award.)

Why have a separate children’s department at all? Is it because we treat children as a different race, to be talked to in a special language? After all, our programmes for children include drama, information, comedy: so why not have the programmes produced by Thames’ drama, features and light entertainment departments? One good reason for having a separate department is the sheer volume of children’s programmes we produce. Something like half the children’s programmes made by ITV come from Thames. But it is not the volume of production that is most important.

Making television programmes for children can be pretty awe-inspiring. They are a very perceptive and very enthusiastic audience. And just because of this, television can have an enormous influence on them. Yet although a great deal of research has been done on this influence, nobody quite knows what the effect of any one programme or sequence will be on different individual children. So we feel it helps if there are people responsible for all Thames’ children’s productions, working together on a range of programmes, gaining experience of their effect all the time, and putting this experience to good use.

It isn’t easy to lay down rules about what will be beneficial and what will be harmful to a child, and with a separate department we have less need to do so. All the people in my department are concerned about the effect of the programmes they make, and are constantly aware of the caution with which they have to work. There is sometimes violence, for example, in our drama programmes. But it is not portrayed as the right way to solve problems, and we aim to make it neither terrifying on the one hand nor glamorised on the other. But, without being irresponsible about it, I find that children decide what programmes are suitable for them rather better than their parents. For example my four-year-old son finds our Ace of Wands series, which is exciting and sometimes a little bit scary, far too complicated to follow. So he doesn’t bother to watch, whereas by seven a child can both understand the story and is also old enough to take pleasure in the excitement and scariness.

One important thing we have learned about making programmes appeal to a wide audience of children is that they demand that television is used as a pictorial medium. As most of our programmes are designed for school children who have spent the day studying, it is right that one of our aims is entertainment: through drama series like Wreckers at Deadeye and Ace of Wands, through programmes for younger children like The Sooty Show and Larry the Lamb (which we are transmitting in the Autumn), through quizzes and musical shows and comedy series. In all of these, visual inventiveness is most important. Our current series Pardon My Genie, a sort of modern version of Aladdin, has had its enormous visual comic possibilities realised in full, thanks to the enthusiastic co-operation of our technical staff. It isn’t surprising that more children are watching this programme than any other production on either channel.

Magpie, our informative magazine programme, also calls for a predominantly visual approach. Here, too, we are using pictures to entertain, but also to interest and inform at the same time. Even in something as straightforward as Magpie’s annual Christmas appeal, we try to encourage imaginative activity in the raising of the money and to use the opportunity to create knowledge – not just sympathy. Last Christmas we raised £30,000 for deaf children, not by a heart-rending emotional appeal but by showing children in a simple way what it was really like to be deaf. And it was out of the previous appeal that we evolved the idea of doing a half-hour documentary especially for children, about the difficult subject of mental handicap. The film, My Brother David, which showed a day in the life of a mentally handicapped boy, has been chosen to represent ITV at this year’s Prix Jeunesse in Munich.

Productions like these can be expensive, and I hope they give the lie to a criticism I sometimes hear that companies are unwilling to spend money on children’s programmes. The fact is that to tell your stories in pictures rather than words costs more. You can make a satisfying adult drama with one set, two good actors and a good script. But for children you are going to need more actors, more sets, location film to add action and pace. I was in the Ace of Wands studio the other day, and the sets compared in every way with the finest sets for adult drama which have been used in our Thames studios – and that is saying a great deal. Backing long-running successes with the right sort of money is one aspect of finance, but the Thames Board have also been willing to back our new ideas and experiments. Since the company began in 1968 we have introduced new children’s series every year; some of them, like Magpie and Ace of Wands, earning themselves a regular place in ITV’s national schedules. Others have been conceived as single series. In 1969, for instance, we produced an adaptation of Leon Garfield’s award-winning children’s book smith; in 1970 we filmed another period subject, Wreckers at Deadeye; in 1971 we introduced children to a world of comic writing ranging from Edward Lear to Spike Milligan in Elephant’s Eggs in a Rhubarb Tree. This year, in addition to Pardon My Genie, we are planning Thames’ first science fiction programme for children, The Tomorrow People.

But I have to admit that the most important development in children’s programmes in the last couple of years did not take place at Thames. It happened at the Children’s Television Workshop in New York with the production of ‘Sesame Street’. I don’t want to enter here into the argument about the programme’s educational standards. But Sesame Street did show how entertaining a programme whose objectives are primarily informative can be, given the right amounts of money and talent.

Any future programme in this field of entertainment-cum-education for pre-school children is certain to be compared with Sesame Street. The production team of our own new programme rainbow, which will be transmitted in the Autumn, have learned a lot from it – both from its successes and its failings. I think we will stand up to the inevitable comparisons pretty well.

Rainbow will be seen regularly all over Britain, and Magpie is already shown nationally twice a week. So our responsibility as providers of ITV information programmes for children is greater than ever. Our most important priority at the moment is to make these two programmes as effective as we possibly can. Because, as I said at the beginning, everyone is aware that television can have an enormous influence on children. And Magpie has proved – as we believe Rainbow will also – that in the right hands it can be an enormous influence for good.

The post People behind programmes: Lewis Rudd appeared first on THIS IS THAMES from Transdiffusion.