Answering John Tasker (Head of Sound, Teddington), when he suggested that “it shouldn’t take a crisis to get management and staff together”, Mr Thomas repeated what he and the Chairman had said at the two earlier presentations at Euston. “In an industry which is at the very centre of communications, we seem to find difficulty in communicating effectively with each other. There has got to be an improvement: and I hope you will see these talks by the Executive Directors as a positive step forward.”

All three presentations were well attended and the general opinion was that useful information about the company had been put across. The question sessions at the end were particularly valuable.

Extracts

The Managing Director introduced the presentation by reiterating Thames’ position as ITV’s leading company. “Let me remind you, then, that Thames now makes more of Britain’s most popular programmes than any other ITV company. That in its own area, London, Thames is consistently more popular than the BBC or London Weekend Television. And that in sales of commercial time, despite a period of comparative recession in the advertising industry, the company has outstripped its competitors.”

Technical operations

Having described the divisional structure of the company, he paid tribute to the engineers. “The technical operations of Thames are second to none in ITV. The studios at Teddington, and those here at Euston and also our outside broadcast division at Han worth, keep us on the air and they also keep us one step ahead of the game in this fast-moving business. It was Bernard Greenhead and his team who did such a great deal to pioneer colour television for ITV.”

Sales

He then introduced George Cooper, Director in charge of Sales, Research and Publicity. Mr Cooper reminded the audience of ITV’s growth from a medium reaching only half a million homes across the country in 1956 to one now capable of being seen in 16.6 million homes. 94% of the total population was now covered by ITV, and advertisers spent £98.5 millions in 1969 to reach that audience.

He went on to talk about the Thames area. First its size: “If you take the whole of the population of Australia plus the population of New Zealand, and put them into an area half the size of Tasmania, you have the Thames market in size and population. It is the largest and most influential of all television areas. It contains four-and-a-quarter million Independent Television homes and fourteen million people”.

Its buying power: “Although our single area contains 25% of all the television homes in the country, it accounts for over 30% of total national sales. Many companies can, and do, operate successfully and profitably in the Thames area alone. With its high concentration of retail outlets and stores, its higher than average incomes and the sophistication of its population, it offers considerable economies in sales and marketing costs and gives opportunities for exceptional rewards to companies who are geared to take advantage of these conditions.”

ITA forecast beaten

Mr Cooper then turned to Thames’ actual performance in selling time.

“The Independent Television Authority calculated that from 1968 the five main companies would earn revenue in the following order:

1. ATV with seven days in the Midlands.
2. Granada with seven days in Lancashire.
3. Thames with four-and-a-half days in London
4. LWT with two-and-a-half days in London.
5. Yorkshire with seven days in Yorkshire.

And they divided the London contract on an almost equal basis, with 50.4% of the revenue to Thames and 49.6% to London Weekend.”

In practice, he continued, the ITA’s forecasts have not materialised. Thames soon became, and has remained, No. 1 revenue earner and not third as the Authority predicted. And what about the roughly 50/50 split of London revenue between ourselves and LWT?

“In fact, we are considerably above the 50% line and LWT are well below it. We have been steadily improving our share of the London revenue going up from 55% to 60% and in June 1970 as high as 65%. This in spite of intensive efforts by LWT to improve their position with attractive rate offers to advertisers. These achievements made Thames No. 1 in London and No. 1 across the Network, a position we intend to maintain.”

Future

Finally he looked to the future: “Advertising budgets are being cut, money is being spent on promotional activities other than television and press, and our customers want more help and services from us. We have pioneered support activities like the Ansafone Service, reply coupons in the TVTimes, inclusive production facilities and many other services which are time consuming and sometimes costly. But these facilities are necessary if we are to attract new sources of revenue to make up for losses and to encourage our customers that television is right for them. Colour, videotape, studio facilities for the smaller advertiser – these and many other services will be necessary to develop our advertising income and maintain the excitement and effectiveness of the medium.”

The post Staff communication to be improved appeared first on THIS IS THAMES from Transdiffusion.

On 7 July the Executive Directors visited the site accompanied by the two architects – John Ware, responsible for the Control Rooms and Studios; and Marshall Levy for the overall conversion of the building. Dave Dunn, in charge of the move, our Clerk of Works, Ted Mathews, and Philip Berkeley acted as guides to the Directors.

The tour of inspection started in the foyer – still a shell of brick and concrete. Marshall Levy had prepared perspective sketches showing two different colour schemes made after consultation with Alan Kaupe, and the choice was made on the spot. The second decision was how to use the small shop which we have, just adjoining the foyer, and this was much easier to visualise on the spot. It will become a newspaper, magazine and tobacconist’s kiosk.

The party then examined the dressing rooms, the two studios and so up to the Central Apparatus Room, where the installation of equipment racks had begun. The control rooms are planned very much like those at Teddington, but with rather more acoustic isolation because of traffic noise and the possibility of noise from tube trains running below Warren Street.

These air-conditioned technical areas, the vast telecine area with its open booths for the individual machines were very favourably compared with the cramped layout at Television House. The party then had a look at one of the office floors, still raw concrete but with the windows glazed. These again are a complete contrast to Television House but still difficult to visualise in their final form.

As the builders moved out, it became the responsibility of a team led by ‘Rick’ Rickards and Peter Smart to get the cables laid and the equipment installed and working. This will be one long rush job – as by 17 November colour programmes must pass through our new London Centre to the GPO Tower and the Croydon and Crystal Palace Transmitters. The whole technical operations staff of Television House will by then be working from Euston – together with a small film and administration group.

Phase II of the building scheme provides the additional accommodation for these people, including a temporary canteen and will be complete before November. It will not be until September 1970 before all the remaining office, film, restaurant and other areas are completed and ready for the final move out of Television House.

To look after administrative matters, Dave Dunn has been appointed Manager at Euston and took up permanent residence on 21 July, with Sue Shields as his Secretary – the first girl on site.

From the photographs it is possible to get a good idea of the extent of the building, the service roadways passing through it and the relationship with our new neighbours. There is no doubt about our proximity to the GPO Tower – the No.1 reason for choosing a site in that part of London.

The post Progress at Euston appeared first on THIS IS THAMES from Transdiffusion.